Roi Lev | Colors, History and Me
Hi. I am Roi Lev. I design interactions and create content, my work is centered around spatial media - virtual, augmented and mixed reality.
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Colors, History and Me

Colors, History and Me

When I started thinking about colors I got to a point where I could not stop thinking about our conception of different time periods in history through colors. I think that the invention of films had a great impact on the way we perceive colors in old times, for example, our generation tend to think of the beginning of the 20th century in black & white or of the 1970 as faded and brighter despite our understanding that color has always existed in the real world.

My passion for history has always been a part of me and led me, several years ago, to start the project of “Spektor Hotel”. Three years ago I moved in to an apartment in an old building which was built at 1903. Shortly after moving in, I started researching the history of the building and its tenants over the years. After a long research I came to realize the building has a very unique place in the history of Tel Aviv and Israel. The building was built as the first hotel in Tel Aviv, but shortly the city council decided to cancel its license due to “corrupted morals” as the old documents reveal today. It was then converted to the first hospital in Tel Aviv. When the hospital moved to a new location a group of young artists started working there and organized the first art exhibition in Tel Aviv. This building was the home of the first Israeli private detective, the first offices of the LGBTQ organization of Israel and this is just the tip of the iceberg.

Spektor Hotel.

Hotel “Spektor”.

I decided to make a collage, trying to integrate the history of the building into one visual creation. I used the colors to represent time, I hope that by noticing the different color tones and details one can get a clue about the time period of the figures that made this building to this historical landmark.

The process made me think about the different color palette I see in my daily life since moving to New York. I gathered some of the photos I took since moving here and tried to compare them to the photos I took in Israel. When looking at the photos I realized that New York, or at least my New York is a very red-ish – brown-ish place while Israel is more green-ish – blue-ish.


Colors of New York.


Colors of Israel.

I believe that every place around the world has its own unique color palette, the same as different time periods. Those are my thoughts about color, the master of time and space.

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